A well-known, global brand. Creating imaginative and unique beads and silver jewellery pieces.

TrollBeads At Andre Noir

In Denmark, 1976. The first bead decorated with no less than 6 faces was designed by Søren Silversmith and sold at his father Svend’s jewellery shop in central Copenhagen.

It became in fashion to have a silver bead hanging on a leather cord, Søren wanted to let the leather cord go through the bead. His sister, Lise, began to put the beads on silver bracelets, one on each bracelet.

Lise opened another jewellery store and one day a customer asked to have an extra bead put on her bracelet. The storekeeper was surprised but followed the customer’s wish.

This was the beginning for the Trollbeads brand and is celebrated worldwide for their imaginative and unique designs.